The performance bike combined with a performance mindset results in a closed tunnel towards more power and perhaps more external success, but for the rest of us outside the tunnel who use performance gear for exploration and expression, performance products open our minds and bodies to new heights, new feelings and broader horizons.


We’re no longer cutting weight and chasing power numbers, instead, we’ve become obsessed with a sense of oneness with our instrument, with crafting a ride that elevates our fatigue to an art form.